The Swiss brand ON is relatively new to the scene, launching its first shoe in 2010. What ON lacks in history it more than makes up for in its unique Cloud Tec technology. Discover what makes ON Running shoes special.
What's the Big Deal About ON Running Shoes?
The Swiss brand ON is relatively new to the scene, launching its first shoe in 2010. What ON lacks in history it more than makes up for in its unique technology—Cloud Tec.
Cloud Tec is a collection of "Cloud Elements" that work independently to provide customized cushioning and stability.
The story of this breakthrough technology was born at a casual backyard barbecue. A group of innovative shoe designers—passionate, experimental, and a little unconventional—were searching for a way to deliver the flexibility of a Nike Free while maintaining the cushioning of a traditional shoe. After a few beers, someone had the wild idea of stapling cut-up pieces of a garden hose to the bottom of a Nike Free. The results were astounding, and the first ON shoe was born.
What's So Special About Cloud Tec?
The ideal running shoe should be soft in the heel to absorb shock and firm in the forefoot to boost a runner's thrust at toe-off. Most running shoes use only one type of foam—forcing runners to compromise between cushioning and propulsion. With ON Cloud Tec, you get both. The Cloud Elements are purposely larger in the heel for optimal shock absorption and smaller in the forefoot to provide a powerful toe-off.
Absorbing Impact on Every Axis
Most midsoles are engineered to absorb shock vertically, which is effective for exercises like jogging in place. But real running is forward motion—where your shoe must handle up to 4× your body weight in horizontal impact. ON's Cloud Tec is the first technology to absorb both vertical and horizontal forces, ensuring a smoother, more efficient stride.
Efficiency & The Speed-Board Advantage
How does one run faster or longer? By running more efficiently, of course. Efficiency in running comes from transitioning quickly from heel to toe. ON integrates a Speed-Board™—a composite plate placed between the foot and the Cloud Tec sole. This Speed-Board transfers energy from heel strike through the entire gait cycle, ensuring an explosive take-off.
Remember those childhood days when a new pair of shoes seemed to make you run faster? With ON, that feeling is engineered into every step.
Rising Popularity
ON has built a dedicated following among runners who appreciate a firmer yet explosively responsive ride. For the past three years, ON has been the fastest-growing running brand in the US. In July 2020, it ranked as the fourth-most sold brand in specialty running stores, coming in right behind industry giants like Brooks, Hoka, and New Balance.